Premier Dealer Services | Products | Premier Loyalty Contracts

Custom Loyalty Rewards

Create your own Dealer Branded Rewards Program that integrates with your DMS and Recognizes Customer Pay Dollars!

REWARDS PROGRAM Offer a completely customized rewards program with points ranging from 1 to 50,000. We automatically add points through your DMS. Points which your customers can redeem for Sales and/or Service.

RECOGNITION PROGRAM Earn 10 points for each dollar spent in service, plus earn for customer referrals, military personal and much more!

Service Discount Return to our dealership for maintenance and we recognize your loyalty with real benefits you can use.

DIGITAL MARKETING

STANDARD EMAIL REMINDERS Strengthen your relationship with new customers once they become a Premier For Life Member by sending relevant email communications. We offer a portfolio of email campaigns including activation notice, surveys, welcome letters, 45-day benefit reminders, birthday greetings, social media invite, customer referral, monthly statements and service reminders. You can also opt for specialized campaigns we create and send nightly based on your DMS operation codes.

CUSTOM EMAIL CAMPAIGNS Leverage your customer database with unlimited email campaigns. We take your input and then design and draft emails for your approval within 48 hours. Or, choose from our monthly holiday/seasonal pre-designed templates.

MULTI-MEDIA MARKETING / VEHICLE ACQUISITION Inclusion in market wide multi-media ad campaign featuring your dealership as one of the exclusive Premier For Life Certified dealerships in your area. To include targeted VEHICLE ACQUISITION to increase successful acquisition of FSBO’s to include monthly training to maximize conversions.

DEALER BRANDED APP Enhance retention with your custom-branded Premier For Life Rewards Mobile app available on the App Store and Google Play, which makes it easy for customers to track service history, and find and redeem coupons and rewards. They can also link to your social media pages, see your specials, schedule their next appointment reminders and more.

Point-Of-Sale Marketing

BROCHURES We brand your dealership in unique styles with unlimited quantities. If you change your program, no problem. Reprints are free. Choose from bi-fold or tri-fold styles.

SERVICE DRIVE PROGRAMS Two-sided cards make it easy to promote your service membership program to your current customers. You can also capture additional email addresses and upsell pre-paid maintenance plans.

POSTERS & BANNERS Promote your program visibly with 22” x 28” posters on windows or walls near doors and closing stations. Choose from a variety of sizes and styles of banners to promote your Premier For Life program. We will custom design and produce interior, exterior or hang-up banners to your specific needs.

DESK MATS & ADDENDUM LABELS Make it easy for your salespeople to promote your Premier For Life program by giving them materials for their desk or closing station. These custom-designed pieces tout the benefits of your program which add value to the purchase.

PERSONAL VEHICLE WEBSITE Engage each of your customers through their own webpage with your dealership’s brand. Links on the page give the customer access to your dealer website, the Premier For Life brochure, their vehicle service history, account information, service coupons, contracts, redemption schedule, points earned, redeemed and balance, plus much more..

LANDING PAGE / CUSTOM WEB GRAPHICS Link customers from your website to a custom-designed landing page with your brand. Customers can sign in to your Premier For Life program from the landing page. We’ll also design program promotion graphics for your website.

HOW WE MAKE A DIFFERENCE

Program Launch Our Premier For Life Rewards team conducts initial training and installation at YOUR location over a 2-day period -- with no operational interruption. We’ll train all appropriate team members on how to implement, optimize and maintain the program so you and your customers get the biggest benefit.

Monthly Training Your dedicated Premier For Life Rewards Account Manager will visit regularly to assist you with monitoring and maximizing program results. He or she will also train new team members, maintain an inventory of materials, and share “Best Practices” from other successful Premier For Life Rewards Dealers.

Fixed OPS Tracking Software The Premier For Life Rewards Dashboard works on every device, tracking results in both sales and service.

WHY BUY AND SERVICE HERE
LIFETIME Engine Guarantee & Powertrain Warranty Designed to drive customers back to your dealership for eligible engine or powertrain repairs for as long as they own their vehicle if all manufacturer-recommended oil, filter and tire rotation maintenance services are performed at your service department. The first oil change is included to ensure the customer returns. Lifetime benefits include no limit on time, mileage or maximum number of claims. Increased gross with a high perceived value low cost program.
Premier For Life Loyalty $1K Certificate Designed to bring customers back to your dealership for maintenance services at a significant purchase credit. Provides a discount on the purchase price of the customer's next vehicle purchase also rewards your customer for performing basic maintenance services.
Exclusionary Lifetime Wrap Provides your F&I team with a simple one price wrap up to 150,000 miles. Upsells become an easy solution with our simplified process. Wraps can also be sold online for those that don’t purchase at the time of sale.
Premier For Life Maintenance Advantage Designed to bring customers back to your dealership for maintenance services at a significant purchase credit. Provides a discount on the purchase price of the customer's next vehicle purchase also rewards your customer for performing basic maintenance services.
Premier 6 in 1 Premium Package This product includes Key Fob replacement, 24 Hour Roadside, Tire & Wheel coverage, Cosmetic Wheel Repair, Ding & Dent Repair, Windshield Repair for up to 7 years.
Environmental & Interior Protection Coverage from 1 year to 6 years, includes customized giveaway kit. Premier's collection of chemical protection products helps preserve and extend the life of a vehicle and its appearance.
Lease Defender At lease termination, the lessee is responsible to pay for damages to the vehicle in excess of the criteria specified in the lease agreement commonly known as "excess wear and tear." The Premier Lease Defender VSC pays the lessor for eligible excess wear and tear expenses charged to the lessee at lease termination.
Family Identity Theft Protection Protection for the dealer and the customer.
Key Replacement Lost coverage for your keys..

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