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Premier Protection – Steer Clear of Bumps Down the Road
For your customers, a vehicle purchase – whether new or pre-owned – is a significant investment, and one that they naturally want to protect. Premier’s collection of protection products helps your customers preserve and extend the life of their vehicle – and its appearance.
Premier Chemical Products are a collection of sealants applied to the interior and exterior surfaces of a vehicle to protect against accidental damage and wear and tear.
- Paint Protector: Hardened gloss finish to preserve a vehicle's showroom shine
- Leather/Vinyl Protector: Natural softness and beauty of leather and vinyl sealed against fading and stains
- Fabric Protector: Invisible barrier of protection against water and oil-based stains
- Rust Protector: Vehicle panels guarded against rusting from the inside out
- Undercoat Protector: Cabin noise reducer and undercarriage rust protectant
- Premier Chemical Wrap: Chemical benefits, provided by another vendor
Primary Benefits
- Increased customer satisfaction, particularly if they have a repair, resulting in repeat business and increased automobile sales
- Application possible prior to sale of the vehicle, with flexible installation options for dealership
- Differentiates dealership from competitors
Customer Benefits
- Simple yet effective way to keep a vehicle looking new
- Increased value of the vehicle at time of sale or trade-in
- Limited Warranty provides coverage for the cleaning and/or repair of damaged surfaces treated with a Premier Chemical Product
Underwriting Guidelines
Dealerships must market the Premier Chemical Products to all new and pre-owned vehicle purchasers.
- The Premier Chemical Products and limited warranties are transferable
- The purchase price of the Premier Chemical Products is nonrefundable