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Loyalty Solutions – Premier Advantage
Premier Advantage is a loyalty card-based oil-change-only maintenance program. This program encourages customers to return to the dealership for their recommended vehicle maintenance needs and presents the dealer with the opportunity to provide other products and services to the customer. The giveaway oil change program provides your customers with one, two or three years’ worth of lube, oil and filter changes for the specified term.
Primary Benefits
- Increased number of customers utilizing your dealership’s maintenance services
- Increased visibility with customers resulting in repeat vehicle sales
Customer Benefits
- Free oil changes for the term of the certificate
- Decreased cost of ownership of the vehicle
- Consistent maintenance performance reduces the risk of expensive breakdowns and increases the value of the vehicle at time of sale or trade-in
Underwriting Guidelines
Program must be provided consistently to all eligible customers once the target customer group is identified.
- Dealer service reimbursements are selected at sign-up
- Certificate is nontransferable
- High-line and exotic dealerships are not eligible
Note: Please see a copy of the Customer Certificate and Dealer Agreement for a complete list of underwriting guidelines, terms, conditions, exclusions and limits of liability. Restrictions may apply. Product availability may vary by state or country.