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Your customer knows that new tires are a costly yet inevitably necessary expense for as long as they own their vehicle. Our tire rewards program helps them bridge the gap between the hassle and expense of replacing tires. Premier Loyalty Tire Rewards is a program designed to reward your customer for bringing their vehicle to your dealership for service. If a customer performs all recommended maintenance at your dealership and their tire tread wears to 3/32″ or less (due to normal wear and tear), your dealership provides replacement tires at no cost equivalent to those on their vehicle as of its purchase date.

The Premier Loyalty Tire Rewards program provides varying dealer tire reimbursement levels.

Primary Benefits

  • Increased number of customers utilizing your dealership’s maintenance services
  • Increased visibility with customers resulting in repeat vehicle sales

Customer Benefits

  • Reward provided for performing basic maintenance services
  • Consistent maintenance performance reduces the risk of expensive breakdowns and increases the value of the vehicle at time of sale or trade-in
  • Lifetime benefits include no limit on time, mileage or maximum number of claims

Underwriting Guidelines

Program certificates must be provided consistently to all eligible customers once the target customer group is identified.

  • Program certificate is nontransferable and non-cancelable
  • All services must be performed within 1,000 miles of the required service intervals
  • Reimbursement per tire and limits of liability are selected by you at sign-up
  • Tires will be replaced when tread depth reaches 3/32" or less due to normal wear
  • Used vehicles must be driven 15,000 miles from odometer mileage on date of sale before becoming eligible for replacement tires

NOTE: See Customer Certificate and Dealer Administration Agreement for a complete explanation of terms, conditions, exclusions, underwriting guidelines and limits of liability. Restrictions may apply. Product availability may vary by state or country.